"To have Asif as your coach is a wonderful gift. I’ve worked with him several times over the years, and every time, I’ve left sessions feeling energized and optimistic. Asif is a Systems thinker - able to get to the root of a problem, and then help you zoom out and see it from a macro perspective. He complements his questioning style with a humility and kindness that helps you to open up. I can’t speak more highly of him - outstanding coach and soul."

“Asif guided me through a professionally and emotionally challenging period in my career, and I am deeply grateful for his coaching. His experience as both a coach and a top-tier design leader at Google was extraordinarily helpful in understanding how to effectively navigate my company's upper echelons… Throughout our collaboration, I felt fully supported and knew I could rely on him for both scheduled coaching sessions and spontaneous advice. If you're looking for an engaged, empathetic, and knowledgeable coach with incredible corporate experience, work with Asif!”

“Asif is an incredibly impactful UX leader and Coach, who I have been lucky enough to learn from for the past 2.5 years. From our very first session, I was blown away by Asif's ability to get to the root of my individual challenges, strengths, and needs; and help me turn those insights into action. Most importantly, he made me feel seen, heard, challenged, and valued. I have grown into a far more confident and impactful UXR team leader; and the ripple effect can be felt across those I manage and org-wide.”

“Asif's conceptual flipping of research on its head from what we might call an "intuition buster" (ie user research as a corrective to the product team's assumptions) to an "intuition trainer" (activities designed to help bring the team's thinking closer to the lived reality of the end user) helped make explicit some of the largely inarticulate ideas I had about how research should work in an organization. [The] workshop Asif led has been a valuable resource in articulating, communicating, and refining my vision for what research can do and what it should look like. I am immensely grateful for having encountered Asif when I did.”

“Asif's innate empathy and dedication to understanding his clients' needs have been instrumental in guiding me through transformative growth. Over six sessions of profound dialogue and exploration, he expertly translated challenges in my career into avenues for personal development and meaningful impact. Asif's calm and soothing style created an atmosphere of trust during each session. His adeptness at devising actionable plans after each meeting ensured a continuous path towards progress and improvement.”

By allowing myself to speak freely, loosely and honestly about my life's history I was able to feel things I haven't felt in many years. Asif patiently allowed me to dig deep and relive my life's story through words - in it's raw form.  I was able to not only feel my words but see them too. By engaging in this deep retrospect, I was able to see the memories as they formed before finally flowing into words. Almost as though I was in the audience as my life's tape rolled. Quite the moving experience. I really appreciate Asif's style and his sensitivity towards what's being said. Asif does a great job in facilitating a space of openness, vulnerability and trust.

“Asif coaches me in becoming an effective leader. Asif has a special skill for bringing clarity to any situation. Every interaction with Asif has been an eye-opening experience. He possesses an innate talent for seeing the potential in individuals and helping them tap into it. At the end of every conversation with Asif, I walk away with a personalized action plan or framework. [They] have transformed my approach to career development. If you’re seeking to build a highly motivated team or a career coach who not only possesses exceptional expertise but genuinely cares about your success, look no further. Asif is a gem of a leader, manager, and coach!”

"Asif is the epitome of the phrase, "fly high, swim deep." He can operate at the highest, strategic level. And he can get into the nittiest of the nitty-gritty. Most importantly, his strong EQ and outstanding listening skills help him know *when* to operate at each level, and how to toggle seamlessly between the two. Asif's combination of curiosity, humility, sharp analysis and interpersonal warmth was a key reason we were able to build several 100M+ user products and serve many previously-underserved populations. He will make any team more successful -- it's what he does!”

Asif was just what our team needed: an excellent listener! His research skills, observations, and method of reporting his findings created a space for us to slow down and reflect. He helped us to more clearly define our respective roles and more importantly respect one another's strengths and capabilities. His consultation was critical in putting into place work processes and flows that have increased team productivity and efficiency within just weeks of application.